Book Review: Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely My rating: 4 of 5 stars I first saw Dan Ariely present his notion of predictable irrationality in a video on tedtalks.com. He presented his ideas in a very entertaining manner, so I thought I would check out his book. The book is … Continue reading Book Review: Predictably Irrational: The Hidden Forces That Shape Our Decisions