He's baaacckk. Yours and my favorite behavioral economist, Dan Ariely, turns his attention to helping us understand what makes us feel good about what we do for a living and what motivates us to work in this TED Talk. Hint: It's not money. It might not even be about being happy. When we think about … Continue reading What Makes People Feel Good About What They Do for a Living?
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely My rating: 4 of 5 stars I first saw Dan Ariely present his notion of predictable irrationality in a video on tedtalks.com. He presented his ideas in a very entertaining manner, so I thought I would check out his book. The book is … Continue reading Book Review: Predictably Irrational: The Hidden Forces That Shape Our Decisions