The Science of Great Ideas

I came across an interesting look at the science behind creative ideas and thought I would pass it along. The article also references one of my favorite books on the topic, A Technique for Producing Ideas by James Webb Young. Young was an ad man from the Mad Men era who fully believed that you … Continue reading The Science of Great Ideas

Book Review: Spark

Spark: The Revolutionary New Science of Exercise and the Brain by John J. Ratey My rating: 3 of 5 stars This book was a bit of a mixed bag for me. It started off strong and rather compelling with a case study about innovative personal fitness (not PE) classes at a few high schools that … Continue reading Book Review: Spark